/Tokyo Olympics Opening Ceremony Falls to 30-Year Viewership Low
Tokyo Olympics Opening Ceremony Falls to 30-Year Viewership Low

Tokyo Olympics Opening Ceremony Falls to 30-Year Viewership Low


Tokyo Olympics Opening Ceremony Falls to 30-Year Viewership Low

By Tom Baysinger | The Wrap

17 million people watched Friday’s kickoff, down 35.8% from the Rio Games in 2016, based on preliminary numbers.
As expected, the opening ceremony for the Tokyo Olympics suffered a huge ratings drop for NBC on Friday to become the least-viewed in the last 30 years, according to preliminary numbers shared.
The four-hour telecast, which began at around 6:55 a.m. ET and was also re-aired in primetime across the country, averaging 17 million viewers. Not only was that 35.8% below the Rio Games in 2016, but it was lower than the 21.6 million that tuned in to watch the 1992 Barcelona Games kick off. That had been the previous low over the last 33 years.
The Rio Games themselves started off with the second-lowest opener this millennium with 26.5 million viewers (and that year was mostly live in the East Coast with Rio in a favorable time zone — Tokyo is 13 hours ahead of New York).
Of course, these Olympics come with numerous asterisks. For starters, the Games were delayed by a full year due to the still-ongoing COVID-19 pandemic, which has put Japan’s top city in a state of emergency. That means that all events will be held without any spectators in the seats.
NBC says that the streaming audience for the opening ceremony on NBCOlympics.com and the NBC Sports app actually increased 76% from 2018 opening ceremony in PyeongChang and 72% from 2016. It also set a record for the Opening Ceremony of 311,000 Average Minute Audience (AMA) via NBCOlympics.com and NBC Sports app.
The high-water mark for an opening ceremony was the London Games in 2012, when more than 40 million tuned into NBC’s tape-delayed coverage. That was the first year NBC provided access to Olympic competitions as they happened live, though the opening and closing ceremony were not part of that.
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