Michael Bloomberg has spent more than double his nearest Democratic presidential primary rival on campaign ads.
Data from political ad tracker Kantar/CMAG shows the former New York City mayor spent roughly $417.7 million as of Sunday morning, which according to CNN’s David Wright, also includes futures reservations.
The amount is 10 times as much as Vermont Sen. Bernie Sanders and former South Bend, Indiana, Mayor Pete Buttigieg, who leads the delegate race in the contest, have each spent.
The closest candidate to Bloomberg in spending is Tom Steyer, a fellow billionaire who is self-funding his campaign, who poured about $193.6 million into ads.
As Bloomberg’s spending has increased, so has his poll numbers. The former mayor has nearly doubled his support from 8% to 14% in just two weeks according to,RealClearPolitics national average.
Bloomberg’s rise has coincided with Joe Biden’s stumbling in early state contests. The former vice president’s support has dropped nearly 10% in the last two weeks.