The billionaire’s latest campaign stunt involves social media influencers and memes. According to The New York Times, Bloomberg’s team has tapped Meme 2020, a company founded by the mastermind behind the meme-makers at Jerry Media.
According to The Times, the campaign was launched this week and has placed sponsored posts on popular Instagram accounts like Tank Sinatra, who has 2.3 million followers, and Kale Salad, another account with 3.5 million followers.
A sponsored post on Tank Sinatra’s Instagram page by Michael Bloomberg.
The posts appeared as fake direct messages between the Bloomberg campaign and the meme accounts.
Another Michael Bloomberg sponsored post on the Instagram account Kale Salad.
It’s unclear how much Bloomberg’s campaign paid for each sponsored post. The Daily Beast said the campaign was offering a “fixed $150 fee” to social media influencers with an audience of 1,000 to 100,000 followers to create original content. However those in Meme 2020 have a significanly larger audience base.