It shows Disney stamping its authority on the company, which it bought along with a vast array of other entertainment assets once owned by Murdoch’s 21st Century Fox parent company.
The replacement name for 20th Century Fox, familiar from the opening credits of countless blockbusters, will be 20th Century Studios.
Rupert Murdoch with his wife Jerry Hall at the Vanity Fair Oscars afterparty in February 2019.
A similar rebrand also took place at Fox Searchlight Pictures, which specialises in arthouse films, and will now be known as Searchlight Pictures.
According to Variety, the change is a conscious effort to distance the brands from Murdoch’s legacy, which is also tied up with the Fox News network, often a lightning rod for controversy, and unpopular in Hollywood.
An unnamed Disney source told the magazine: “I think the Fox name means Murdoch, and that is toxic.”
The switch helps bring home the reality that Murdoch’s status as a media mogul is diminished since the sale.
His decades-long foray into movies and entertainment, which saw his legacy bound up in hits like “Avatar,” “Titanic,” and the Star Wars franchise, is now symbolically as well as technically over.
“Titanic” was among the famous movies produced by 20th Century Fox.
Twentieth Century Fox/Paramount Pictures
Separately, a few months before the Disney sale, Murdoch’s 21st Century Fox also sold its stake in the Sky TV cable network, which has substantial market share in Europe.
Murdoch continues to retain substantial media influence via his ownership of Fox’s TV news properties, and newspapers including The Times of London, The Sun, The Wall Street Journal, and The New York Post.